Google Identity Platform

Google Identity Platform is a suite of tools and services offered by Google that provides [[Identity and Access Management (IAM)]] solutions. It's designed to help developers and organizations manage user identities and access permissions across their applications and services.

Firebase Authentication provides backend services, easy-to-use SDKs, and ready-made UI libraries to authenticate users to your app. It supports various authentication methods including passwords, phone numbers, popular federated identity providers like Google, Facebook, and Twitter, and more.

Google Sign-In allows users to sign into apps and websites using their Google account. It simplifies the login process, enhances security, and leverages existing user credentials. Identity Toolkit is a set of [[APIs]] that allow developers to easily integrate sign-in, registration, and account management into their applications. It supports a range of authentication methods and is highly customizable.

Smart Lock for Passwords on Android integrates with Google Save to help users automatically sign in to apps and websites. One Tap Sign-Up and Sign-In provides a streamlined user experience for signing up and signing in to apps and websites, reducing the friction associated with these processes.

Cloud Identity is a more enterprise-focused solution that offers identity services for business users, including [[Single Sign-On (SSO)]], [[Multi-Factor Authentication (MFA)|multi-factor authentication]], and enterprise mobility management.